Paul Gardner
Professional Ecommerce digital marketer.
Over ten year's experience
From SMEs to FTSE100

About me

With a specialism in Ecommerce online marketing, I have had over ten years of in-depth experience and knowledge of the online digital media marketing environment across a broad range of different sectors and international brands. Having worked both agency (top 10 UK i.e. Amaze) and client side (both SMEs and start-ups to FTSE 100 clients), I have a proficient, holistic understanding of the digital industry, not only from a hands on point of view, but from one of planning and forecasting, which allows me to work competently from multiple strategic vantage points alongside different skill sets in the digital sphere.

With solid leadership and project management skills, I am adept at handling multiple cross-departmental tasks simultaneously. Furthermore, I can clearly report data at board-director level as part of a broader marketing effort.

Specialisms

Google AdWords
Lorem ipsum dolor sit amet, consectetur adipisicing elit
Search engine optimisation
Lorem ipsum dolor sit amet, consectetur adipisicing elit
Magento Ecommerce
Lorem ipsum dolor sit amet, consectetur adipisicing elit
Google Analytics
Lorem ipsum dolor sit amet, consectetur adipisicing elit
Email marketing
Lorem ipsum dolor sit amet, consectetur adipisicing elit
Project management
Lorem ipsum dolor sit amet, consectetur adipisicing elit

Experience

The Garden & Home Trading Company

February 2014 - present

Online Marketing Manager

I am currently employed by the Garden & Home Trading Company, a subsidiary of MBL Group. The primary purpose of this role was to strategically implement and coordinate a full digital marketing strategy for what is now the most dominant bird food brand online, www.gardenwildlifedirect.co.uk.

I coordinate and manage all digital marketing efforts across all major channels, as well as manage the in-house and freelance marketing teams, which are comprised of two e-commerce executives and one graphic/web designer. Our freelance team consists of a Magento developer and one web designer (outsourcing web design and email template design). All marketing channels are managed, planned and calendarised via a centralised cloud-based platform; all activity is directed towards a profit-making effort, ensuring we stick within a profitable margin

Amaze

January 2013 - January 2014

Head of Organic Search

Amaze is a top-five UK website design & build agency. Here, I was employed as Head of Organic Search, including team leader, for multiple top international and domestic brands, including Lexus UK, Odeon Cinema, Pizza Hut Restaurants, Travis Perkins and Global ASICS e-commerce properties (America, Japan, EU).

Elitetele.com

January 2012 - December 2012

Digital Strategy (Freelance)

Digital strategy for two of the UK’s largest companies, Redrow Homes and DW Sports Retail/Fitness.

Delineo

August 2010 - January 2012

Head of Search

Delineo is ranked among the top 10% marketing agencies in the north West. As a member of their digital team, I aggressively pursued business for the SEO arm of the agency, acquiring approximately twelve new clients within the space of twelve months.

iknow-UK

August 2008 - July 2010

SEO Specialist

SEO and content specialist at iknow-UK, one of the top accommodation advertising platforms in the UK.

Education

Lancaster University

September 2003 - June 2006

BSc Linguistics (2:1)

At one of the most prestigious Linguistics departments in the country, I studied in-depth the science behind language use and behaviour, with a particular emphasis on computational Linguistics.

More details